Located in the "Golden Triangle" area comprising the Bund, the North Bund and Lujiazui, Ruihong Xintiandi project is also the heartland of high-end residential areas in the Greater Bund, with access to 2 ring road, 3 tunnels, 4 urban transit nodes as well as He Ping Park. For nearly 30 years, the project has been focused on revitalizing old downtown areas. It has built an international community integrating high-end residence, leisure and entertainment, fashion shopping, fine dining and urban business, with a total GFA of about 1.7 million sq.m.. While creating a sustainable operational path, Ruihong Xintiandi has enhanced the value for regional development and become one of the models of urban renewal in Shanghai.